SEO (Search Engine Optimization) Keyword Research is the process of identifying keywords that are relevant to your product or service. These keywords are then included in your content and website pages to help search engines find you.
What is SEO?
SEO stands for Search Engine Optimization and is the practice of optimizing websites to increase their ranking in search engine results pages (SERPs). A SERP is the list of web pages ranked based on what users searched for. In order to rank high on a SERP, you need to ensure your website contains keywords that match those users searched for. You do this by researching popular keywords and including them in your content.
Why is Keyword Research Important?
Keyword research is fundamental because it helps you find out how many people are searching for certain words, and what they’re looking for. If you want to rank highly on a SERP, then you should use keywords that have high search volume. High search volumes mean that many people use these keywords to search for information on your topic. When you know what keywords people are searching for, you can create content around those topics.
Keywords are the words people type into search engines when they want to find information about a particular topic. When you create content for your website, you need to make sure that those keywords appear in your text at least once. If someone sees your page in Google’s search results and types in the same keyword phrase that you did, they’ll probably click on your link. So, if you’re writing articles for your site, you need to make them count! Here are some tips for finding good keywords:
Use Long Tail Keywords
Long tail keywords are phrases instead of single words. These are longer than normal keywords and have two or three words. You should try to use long-tail keywords whenever possible.
Avoid Using Exact Matching Words
Exact matching is when you use the exact keyword in the title, description, and URL. While this may seem like a great idea, it actually hurts your SEO. People don’t like clicking on links that take them directly to a product. Instead, they’d much rather click on something that takes them to a webpage that contains what they were looking for.
Include Your Most Popular Keywords
If you do keyword research, you’ll notice that certain keywords get a lot of searches. These are called “keywords.” Make sure to add these keywords to your article titles, descriptions, and URLs.
Add Related Keywords
Related keywords are similar to long tail keywords. If you’re writing an article about how to start a business, you might write about starting a business, entrepreneurship, or small businesses. Adding related keywords helps improve your rankings.
Don’t Overdo It
You shouldn’t use lots of keywords in your article titles, descriptions, and URLs. Try to keep it under 20-30%. If you overuse keywords, Google thinks your page isn’t relevant and won’t rank it highly.
How Do I Start Keyword Research?
You start by going to Google Trends. Go to google.com/trends and enter your keyword(s) into the search bar. Next, click “Search Trending Now” at the top right corner of the screen. This will take you to a chart showing the popularity of your keyword over time. From here, you can get an idea of whether or not your keyword is currently trending, and if it is, how long it has been trending. Use this information to determine whether or not your keyword has enough search volume to be worth targeting.
Where Can I Find More Information About Keywords?
There are several places online where you can learn more about keywords.